Short Course Impact

Short course success

Do you run a school with residential accommodation?

What happens during Easter, Summer and Christmas?

We can show you how to:

Increase awareness of your school around the world

Create new pipelines for international students

Generate a highly significant income stream

Book a 30-minute no-obligation chat to discuss how we can help you by clicking below.

Initial Discussion


Candidate assessment


Ongoing support


Our Approach


Action: We advise and support you on the viability of running short/summer programmes with your vision of what they will look like and how you will measure success. We explore course themes to complement your educational values and to attract a diverse international audience. At the same time, we outline the basic foundations needed for a successful set-up including resources, facilities and timelines.

Outcomes: A clear statement of intent with a plan of action, and desired outcomes with a deadline. This will define what needs to be done, why and when.

Method: Online for 60 – 90 minutes with SLT

Fees: £350 + VAT


Action: For staffing, we define roles, person specifications and job descriptions, recruitment processes and onboarding strategies. In addition, we help to structure the curriculum and activities to ensure a distinctive and memorable experience for your students.

We implement strategies to attract international students considering agents, direct bookings, groups vs individuals and online advertising. Also, we look at planning effective promotional strategies including when to go, where to go, who to see and what to say.

At the end of this session, we provide our user-friendly ‘short course success’ manual with step-by-step instructions for every aspect of your set-up.

Outcomes: Optimisation of programme creation with clear expectations and deadlines. Active and positive engagement with sources for student bookings that promote the school brand and its short course programme benefits.

Method: A half-day onsite with all staff involved.

Fees: £1200 + VAT


Action: We will revisit to provide a supportive audit of how well the agreed preparations have been implemented. Any outstanding challenges can be addressed and further areas for improvement suitably polished. This phase is about refining and solidifying the summer school’s position for sustained success.

The goal is to get things right the first time, with flawless execution, quality delivery and building a positive reputation for the summer courses. This includes addressing potential challenges and how to overcome them effectively. Post-summer will be the time to define how effective the programme has been and then the who, how, what, and when of its continuation (or adaptation).

Outcomes: The vision of running a summer school was realised with intended outcomes reached on time and within budget. A clear plan is in place for the future to offer educational excellence and long-term financial sustainability.

Method: A full-day onsite with all relevant staff.

Fees: £2600 + VAT

Our 50 + years of experience will help you plan, launch and deliver fantastic short courses.

Thom Jones

Thom Jones

Thom Jones has lived in more than a dozen countries and delivered training in over 70. Having been a truly useless student (and proving it frequently by failing all the exams he was set) he started his professional life as a waiter then a gardener, before going into teaching, then management, and eventually freelance. Formerly part of the senior executive at Embassy CES before becoming Director of Operations USA for Studygroup he returned to the UK to work with Trinity College London and now works with a variety of organisations on a wide variety of projects. He runs one of the UK’s most successful summer programmes for SBC each summer and runs his own company: Brock Solutions Agency. He presents regularly around the world on a range of topics and is a guest lecturer at four universities. He is also a freelance trainer in business and management.

In 2008 he cycled from the UK to Turkey, travelling through 11 countries along the way. As a charity fundraiser, he arrived at IATEFL 2015 in Manchester having cycled from Frankfurt in only five days, accompanied by round-the-world cyclist, Julian Sayarer. Julian got there first.

He is rubbish at maths. His mother thinks he is great.

Jon Crocker

Jon Crocker

A gas explosion destroying Jon’s London home led to a life in international education. With only the clothes he stood up in, he left the capital to restart his life in Bournemouth, a thriving hub for language schools, teaching English.

Like a human magnet for explosions, a year later working in Madrid he survived an ETA bomb that caused the ceiling of his classroom to collapse and prompted his decision to end the lesson slightly early. Since the mid-90s, he’s worked with some of the big names in language schools including Nord Anglia, Aspect and OISE. From running summer schools to managing them across the UK and from Principal of a high-end language school to Head of a boutique international boarding school, he has gained a depth of experience in all aspects of operations from accommodation and social programmes to recruitment and marketing.

As a consultant, Jon continues to be involved in projects that include being asked by English UK to provide training videos for Activity Leaders on the topics of teamwork and professionalism. His social enterprise supports young people in social mobility coldspots. Thom’s mother hasn’t expressed any opinion of him. Yet…

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