Transformational Skills for Young People +


Unlocking Energy FOR Impact

Focus Chart
Jon Crocker

Why are we called ICENI Mastermind CIC?

The business has evolved over the years and ICENI stands for our core activities.

Insightful Conversations: We talk to people and listen carefully to gain an understanding of how we can help them with their ambitions or challenges.

Educational Networking: We work with all types of people and institutions involved in education facilitating introductions and creating partnerships that are mutually beneficial.

Impact: We always aim to make a positive difference.

Mastermind: This sums up our approach. We bring together brilliant minds who collectively find solutions, create opportunities, and collaborate to ensure strategic goals are realised.

CIC: We are both a community interest company and a commercial business. We aim to help young people from areas of low social mobility become better prepared and aware of their potential working closely with schools and supportive local businesses. In addition, we provide commercial expertise with our decades of experience and access to new partners here in the UK and overseas.


I’m Jon

I get the best out of other people and I relish finding new ways to overcome challenges.

All young people can face adverse conditions and uncertainty but for some ‘accident of birth’ can mean reduced opportunities to realise their true worth.

Having worked in education internationally and across the UK in leadership and management roles over the last four decades, I founded ICENI to focus on my passion for developing people’s potential.

In addition to my own skills, I collaborate with other experts. People whom I know, trust and share my values. This ensures we deliver even greater impact and better experiences.


We believe in
Gusto Grit Growth
What about you?

More about what we do

A unique collaboration combining the insights of the Young People Index® with the skills required by future leaders that ignite awareness and motivation. Learn more here.

We offer consultancy services to schools, colleges and universities helping them to establish high-quality short courses and summer schools to attract international students seeking an unforgettable UK experience. Read more about this here.

We work in close partnership with schools in China to create exchange programmes with schools in the UK. These provide opportunities for raising cultural awareness, delivering transformational experiences for students and new income revenue streams. Find out more here.


Realising Your Potential


We also create books. Click below for more details.

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