There are two strings to our metaphorical bow – commercial and social. The profits from our commercial activities are used to support young people in areas of low social mobility. We help them to gain self-awareness, self-confidence and a belief in the positive impact they can make in the world.

This is done using the GC Index® and Young People Index® which enables an individual to understand their own natural proclivities or preferences.

These show how they inherently make an impact in areas such as teamwork, leadership and creativity.

Jon Crocker LinkedIn

Jon Crocker: Founder

Having worked in leadership and management roles over the last four decades, I founded ICENI to focus on my passion for developing transferable skills. My partnership and accreditation with the GC Index® and the Young People Index® have enabled us to increase our impact.

Much of our work is collaborative and this includes partnering with experts in other fields to benefit from their knowledge, with charities and trusts already working with young people we want to help, or with organisations who value our services.


We are a social enterprise with our mission being to support students from areas of low social mobility. It is our firm belief that all students deserve access to raising self-awareness, gaining transferable skills and having meaningful aspirations. At the moment, talent is everywhere but opportunity is not. It’s time that changed…

Developing key transferable skills is an essential part of personal and professional success.

Of course, these include resilience, motivation, communication skills, etc.

However, there are also the ones that sometimes don’t get the same publicity, such as kindness, curiosity and unlearning.

Our book, 96 skills, provides an A-Z for some of the most important ones.

Available in Kindle, paperback and hardback formats, all profits from sales are re-invested in our social impact mission to help young people.

96 Skills book

My GC Index profile is PlayMaker Gamechanger.

This means I work best when collaborating and finding original ways to do things better.

Game Changer

What do you think your profile looks like?

Game Changer

An excerpt from an online chat with The Conversationalists about the idea of having a mantra. Students were asked to consider how they would like to think of themselves and be perceived by others.

This developed into discussions around values and characteristics with each participant creating a 3-word personalised mantra. Plus many essential skills were naturally employed during the process.

Subsequent sessions worked on presentation techniques from initial planning and preparation, practice and presenting through to peer feedback.

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