“Why not just create something everyone likes?”
It’s a fair question. A common one. And, honestly? A tempting one.
But here’s the truth:
When you try to please everyone, you end up satisfying no one.
You dilute the edge, flatten the flavour, and trade depth for likeability.
In leadership (and in learning) that’s a dangerous game to play.
So we didn’t play it.
The Project was never meant to be beige.
We didn’t design it to fit neatly into a tick-box.
It doesn’t come with an A4 certificate or a 5-point framework.
It doesn’t tell you what to say, or how to behave to look like a “good” leader.
Because leadership, real leadership, isn’t a formula.
It’s a conversation.
A tension.
A series of uncomfortable questions that don’t always have answers.
And those questions don’t get asked in most leadership development settings.
Because most leadership development settings aren’t designed for them.
They’re designed for scale.
For polish.
For performance.
The Project is different.
It’s eight experienced leaders, sitting down for four nights with two of the country’s most forward-thinking minds on modern leadership.
No scripts. No slides. Just space – to reflect, to share, to ask better questions.
It’s not for the faint-hearted.
It’s not for people looking for “motivation” or a checklist.
It’s for the ones who’ve done all that already and still feel something’s missing.
The Project is the Marmite of leadership development.
Some will love it.
Some won’t.
That’s the point.
It’s not designed to be universally liked.
It’s designed to be deeply meaningful to the right people.
And that clarity, that edge, is its strength.
Because when you stop trying to be liked by everyone,
you start building something that matters.
So no, it’s not for everyone. Never was.
But if it’s for you…
Welcome aboard.
Book a Chat: Calendly
Read more about The Project: Flipbook