Most leadership programmes are like disposable pens.
They work well for a while.
They scribble out a few good ideas.
And then?
They fade.
They dry up.
They get lost in the rush of business as usual.
By the time Monday hits, that spark is already slipping away.
The Project is different.
Like the Wingback pen, a beautifully engineered writing tool gifted to each participant, this isn’t about ticking boxes or filling notebooks with ideas that never become action.
It’s about longevity. Precision. Presence.
Here’s what that looks like in practice:
🟢 Intentional Design:
Every detail of The Project is crafted for lasting impact. Not just where we go or what we do but how we think, reflect, challenge and recalibrate.
🟢 No Disposables:
No laminated workbooks. No endless frameworks. No content overload that gets filed away and never used.
🟢 Meaningful Tools, Not Trinkets:
The Wingback isn’t a gimmick. It’s a symbol. Of leadership that’s carried forward. Not for a week – but for life.
We believe leadership isn’t about what you do in a classroom.
It’s about how you show up when no one’s watching.
It’s the notes you take that shape the decisions you make.
It’s the conversations that stick – not because they were loud, but because they were real.
That’s why:
🟢 There are only 8 places on The Project each year.
🟢 We don’t sell inspiration , we build transformation.
🟢 We focus on clarity, challenge and real-world change.
The world doesn’t need more biro-level leadership.
It needs leaders willing to invest in what matters. With the same care, courage and craftsmanship they bring to everything else that defines them.
So…
Biro or Wingback?
Quick fix or craft?
Disposable or deliberate?
Only you can make that call.